• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 19 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 31 readers -
  • How vertical video is driving the BBC’s mobile traffic

    The BBC has been creating vertical video for the last year. Now, it has proof its efforts are paying off. The broadcaster introduced a “videos of the day” vertical video section to its domestic and international news app a year ago. Since then, the number of visitors coming to the app to watch video has risen 30 percent, while the number of videos viewed per user has grown by ...

    Digidayin How To's- 9 readers -
  • Music annotations site Genius plans to double its 17-person video team in 2018

    Genius is best known as a music-lyrics annotation site, but the company sees an opportunity in building a media business — led by video — around its core product. Today, Genius has 17 people on its video team. With video being a top priority for the company, Genius plans to double the size of the video team in 2018 with a focus on producing more shows for social platforms such ...

    Digiday- 7 readers -
  • The duopoly’s power is driving publishers to try again at alliances

    Media alliances are becoming all the rage in Europe, despite the setbacks of previous attempts. The ever-present threat of the Facebook-Google duopoly is pushing publishers to figure out new ways to put traditional rivalries and separate agendas aside, and work together to attract bigger advertising budgets.

    Digiday- 7 readers -
  • Hippeas preps e-commerce site to keep Amazon at arm’s length

    Chickpea snack brand Hippeas has gone from zero to making a million dollars a month in revenue in less than two years. While Amazon orders have fueled those sales, the startup wants to keep the retailer at arm’s length by launching its own e-commerce site. The site is expected in 2018. Selling directly to shoppers is a priority for Hippeas, with founder Livio Bisterzo fearing ...

    Digiday- 11 readers -
  • Amazon pitches publishers a new header bidding wrapper

    Amazon is testing a header bidding solution called Unified Ad Marketplace with select publishers, according to three sources close to the product. UAM, which is in a limited test, is a header bidding container that lets other exchanges or supply-side platforms bid on the same display ad inventory concurrently. Amazon UAM doesn’t work with Prebid.

    Yuyu Chen/ Digiday- 14 readers -
  • ‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically

    The New York Times is growing its programmatic business by allowing machines to sell its custom ad units. In the third quarter, the Times began selling its custom Flex Frame ads programmatically, which helped it double its programmatic direct revenue over the previous quarter, said Sara Badler, director of programmatic advertising at the Times, declining to share precise figures.

    Digiday- 20 readers -
  • A day in the life of running Butterball’s turkey emergency hotline

    Thanksgiving is here, and Butterball is ready to help all the frantic turkey newbies with its Turkey Talk-Line. Last year, the 36-year-old service saw more than 10,000 calls, and its new 24/7 texting help line received 5,000 texts. Butterball expects to receive even more this year. Sue Smith, co-director of the Butterball Turkey Talk-Line, has been with the company for 18 of ...

    Digiday- 15 readers -
  • Under The New York Times, Wirecutter has grown from 35 to 65 people

    The most important shopping time of the year is upon us, and The New York Times’ most important shopping acquisition is ready to go. Since the Times purchased the Wirecutter for an estimated $30 million in October 2016, the head count at the commerce-focused publisher has nearly doubled from 35 to 65, and the ways the Times has integrated Wirecutter content into its core prope ...

    Digidayin Affiliate- 15 readers -
  • Life After Advertising: From agency CEO to cider maker

    In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Charles Rosen spent nearly 14 years working in advertising, then went on to run for Congress, start a global fund to finance the campaigns of women po ...

    Digiday- 19 readers -
  • How MTV, The Telegraph and Evening Standard are using Amazon Echo Show

    The Amazon Echo Show, the tech giant’s latest Alexa-enabled device complete with a 7-inch screen, launched last week in the U.K., with media companies like the BBC, The Telegraph and MTV adding video content to their audio skills. Amazon has flooded the market with variations of its Echo products, such as the more compact Echo Dot, the Echo Spot for connected homes and the Ech ...

    Digiday- 16 readers -
  • How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy

    Bigger doesn’t always mean better for Unilever when it comes to the influencers it works with. Influencers previously hired by the advertiser had to be as well-known as a finalist on the hit TV show “The Great British Bake Off,” according to Madeleine Boulton, assistant brand manager at Unilever. Now, the business is turning to so-called micro-influencers, people with smaller ...

    Digiday- 15 readers -
  • Copyranter: Enough with the saccharine holiday ads

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Jesus Christ, it gets worse every year. Last year was as slushy as figgy pudding. But this season takes the fruitcake. Aldi’s senseless carrot named Kevin is back, and this time he’s horny.

    Digiday- 14 readers -
  • Amazon and ‘self-gifting’ expected to lead Black Friday and Cyber Monday sales

    Sales are already underway for several brands looking to get a leg up on Black Friday and Cyber Monday, as retailers continue the trend of elongated discounting. “Our merchants start to experience an increase in [sales from discounts] throughout the entire week leading up to Black Friday and Cyber Monday, and we see sales start to level off a couple of days after Cyber Monday ...

    Digiday- 22 readers -
  • Looking Ahead: How Refinery 29, Electus, and Crispin Porter + Bogusky envision their brands

    What does it mean to be a visionary? For some, the title could imply possessing an eye for cutting-edge design, or a penchant for bold ideas. Others might equate a visionary with a leader who marches their team into unknown territory. But no matter which definition seems to fit best, one thing remains true across all iterations—to be visionary is to be looking forward, keeping ...

    Digiday- 10 readers -
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