• Anatomy of a Google search listing

    Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO.

    Stephan Spencer/ Search Engine Landin SEO Google- 10 readers -
  • 3 reasons SEO is the account-based marketer’s secret weapon

    Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound communications. But what happens when your proposal gets passed from its intended audience to another decision-maker? ...

    Nate Dame/ Search Engine Landin SEO- 7 readers -
  • Account-level ad extensions now available in Bing Ads

    Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels.

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
  • Google kills test of second description in search ads

    A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords alerting them, “Starting this Sep ...

    Ginny Marvin/ Search Engine Landin Google- 9 readers -
  • SMX East early bird rates expire Saturday. Register now!

    The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising, SEO, analytics, mobile, and social media Panel discussi ...

    Search Engine Land- 9 readers -
  • Bing says links are still a very important ranking factor

    A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.

    Barry Schwartz/ Search Engine Landin SEO- 11 readers -
  • What SEOs need to know about Baidu in 2017

    The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.

    Search Engine Landin Paid Search SEO- 10 readers -
  • An integrated approach: From SEO to PPC and beyond

    For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like to run over themes that stoo ...

    Chris Liversidge/ Search Engine Landin SEO- 9 readers -

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